Customer Experience Matrix

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Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.*

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. CRM-plus-marketing automation (Oracle, Salesforce, SAP, Microsoft).

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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Here’s how it works.

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ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On

Customer Experience Matrix

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. The product has matured as well. Sounds like the idea has legs.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

What’s missing from the list is CRM integration. That's no accident: ClickDimensions doesn’t integrate with CRM in the regular sense of synchronizing data. Rather, it works directly from Microsoft Dynamics CRM files. In other words, ClickDimensions is a Microsoft CRM add-on. Not that there’s anything wrong with that.

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How Raab Associates Converted to ZohoCRM In One Weekend: a B2B CRM Success Story

Customer Experience Matrix

So when her ancient Goldmine CRM system finally crashed last week, we both scrambled to pick a replacement. This pushed us back to the more standard CRM options. Zoho has actually been around since 1996 (although CRM came later), so they’ve had time to add a lot of those little helpers.

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