Smashmouth Marketing

FEBRUARY 11, 2022

Is pipeline activity accurately tracked in your CRM and the lead source maintained? Are lead rejections being used to refine the process? They should meet your SLA requirements. Are leads being followed up on in a timely manner? Are conversion events being documented properly? Me, back to my salad.

Demand 197

Demand Lead Gen Sales Qualified Leads High Quality Lead 197

Smashmouth Marketing

AUGUST 6, 2021

What is your onboarding process? How do you pay your SDRs/BDRs? Are they incentivized for Quality or Quantity ? Do you record calls for coaching and QA? Can you provide us with a call recording sample? What technologies do you use? Autodialers? Power dialers? Do your reps use email or text? If so, how? How do you create your messaging?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

AUGUST 23, 2013

Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. Gather these inbound leads, then follow the process above, and your ROI will go through the roof. It streamlines the process. Or use tools such as DemandBase to dynamically append data.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 17, 2009

A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

MARCH 2, 2010

Is pipeline activity accurately tracked in your CRM and the lead source maintained? Are lead rejections being used to refine the process? They should meet your SLA requirements. Are leads being followed up on in a timely manner? Are conversion events being documented properly? Me, back to my salad.

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

AUGUST 18, 2010

If the most important measure is to have meetings with a positive outcome (read: logical next step in the sales process), then doesn’t it make sense that your appointment setting team is compensated on the quality of meetings rather than dials, pitches and meeting count? Old school call center tactics work, but need adjustments.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

JANUARY 25, 2011

What is your startup process? Can I talk to your newest rep and longest serving rep? Can we come for a site visit? During the site visit can I just sit on the floor for an hour and listen? What technologies do you use? Autodialers? Power dialers? Do your reps use email? If so, how? Where do you get your lists? Do you work from scripts?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100