Avitage

APRIL 3, 2015

” He means easier than figuring out the culture and process changes, aligning siloed functions, enrolling stakeholders, and resolving all the interdependent causes of problems. One of our colleagues often quips: “it’s easier to buy software.” But then …. And look, this isn’t all on marketing.

Work Management 120

Work Management Budget Programs Marketing Management Content 120

Avitage

AUGUST 7, 2013

Have we not learned from CRM and other technology categories that technology is an enabler, not a producer of significant outcome improvements? Each are significant categories in their own right, with supporting requirements that often involve people and skills, process and technology components. Click image for a larger view.)

Demand 120

Demand Work Management Lead Gen Lead Management 120

Avitage

AUGUST 7, 2013

Have we not learned from CRM and other technology categories that technology is an enabler, not a producer of significant outcome improvements? Each are significant categories in their own right, with supporting requirements that often involve people and skills, process and technology components. Click image for a larger view.)

Demand 120

Demand Work Management Microsite Landing Pages 120

Avitage

APRIL 9, 2012

Our CRM monitored sales process reveals protracted buying timeframes (longer sales cycles and higher costs). We all feel the perception from buyers that, to them, all vendors and their products look pretty much the same (undifferentiated value).

Demand 120

Demand B2B Sales Sales Cycle PR 120