• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [CRM, Process] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. CRM) integrations. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [CRM, Process] Rethink Marketing Automation – for the CASL-Compliant Marketer
    However, the majority of organizations are still in the process of enticing prospects to fill out a form and proactively subscribe to commercial email communications. Press release attribution and corporate communications – Create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process.
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [CRM, Process] What are the building blocks of a lead generation strategy?
    demand generation strategy must map directly to the sales funnel to be effective, which is why most B2B content marketing initiatives miss the mark—they don’t understand sales process. If you don’t have a sales process (because you rely solely on referrals), start there. That’s what a lead generation strategy is really all about.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [CRM, Process] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. The key to avoiding this frustration is to use it as a learning process. Otherwise, you fall into clickbait hell, and although you’ll gain page views, you’ll lose respect in the process. click to view larger ).
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [CRM, Process] How To Evaluate Software Integrations: 3 Important Considerations
    If this is the case, make sure the product you’re integrating has an interface that streamlines the process and eliminates the need for custom coding. Finally, it’s important to consider whether the features enabled by an integration will require you to change any existing processes or master new workflows. We’ve all been there.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [CRM, Process] 6 Success Factors for Adopting Marketing Automation
    If you have an established process, automate that first, then move to new campaigns. If you don’t have an established process, here is the goal: You want to continuously drive traffic to your sales funnel. Then use more content to guide them through the sales process. Basic CRM connections can be set up quickly as well.
  • BULLDOG SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [CRM, Process] The Newbie’s Guide to Predictive Marketing
    It’s a process that takes your CRM database of: Customers. Predictive marketing—it often sounds like a confusing combination of statistics, Harry Potter magic and crystal ball readings. But, the problem is, I have to care. It’s everywhere, and it’s changing how we reach our audiences. What is predictive marketing? Machine learning.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [CRM, Process] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Drupal 8 integrates with email, analytics, marketing automation, CRM and other business software to create a seamless transition from content to lead generation to sale. If you don’t have in-house staff to manage the process, you may want to consider hiring an experienced Drupal SEO expert. Drupal 8 is a marketer’s dream. No Problema.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [CRM, Process] The Contextual Inbox: Moment-of-Open Email Marketing
    Basic List Segmentation Strategies Historically, list segmentation has been a manual process. However, it is much easier these days to segment recipients directly in an ESP or related CRM. The use of behavioral data, moment-of-open data, and CRM data allow for segmentation after the send versus before-the-send list groupings.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [CRM, Process] Is Marketing Automation Right For You?
    What are your current processes? You’ll need a thorough understanding of your current marketing processes to determine if you can benefit from marketing automation. What process is in place to collect leads? All of this may be easily integrated with your CRM system to (automatically) close the loop with sales. Efficiency.
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [CRM, Process] Why don’t more marketers use keyword research?
    You optimize your word list by process of elimination: the words that don’t perform get eliminated or excluded from the campaign and you reinvest that money into the words that are left. The same process that you can do rather quickly with paid search can be replicated with organic search. But the process is well worth it.
  • ACT-ON  |  WEDNESDAY, JULY 13, 2016
    [CRM, Process] Mining Un-engaged Prospects using a Multivariate A/B Approach
    It’s also likely that their associated click traffic or other downstream data aggregation, after converting has been entered into a basic CRM profile (you’re aggregating recipient interest profiles into a CRM database, right?). This would likely involve tabling the data and creating a process for tracking the delivery attempts.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [CRM, Process] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    When linked to a CRM or COM administrator, the MAP can set up a complex series of rules to trigger actions which tell marketing and internal sales employees to perform necessary tasks (designing files, sending letters, or sending email campaigns). With this, sales can engage leads from any source: LinkedIn, your CRM, a website, etc.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [CRM, Process] Lead Change and Transform Communications with Nurture Marketing
    By using technology to streamline what otherwise could be a tedious and resource-draining process of creating, delivering, and measuring personalized communications, marketers can use even the simplest of tools to cut costs and reduce efforts. The times, they are a changin’. The prerequisites for a company to be successful have intensified.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [CRM, Process] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    For example, earlier on in the journey, organizations need to implement world-wide versions of CRM, MAP, or MPM. This is to solve major process, data, and automation issues. This is why having an end goal is important, but creating a process or framework to get there is [also] important. machine learning, AI, prescriptive).
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [CRM, Process] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. Send contacts straight to your CRM. You can also integrate these forms with your CRM or contact database, sending these emails straight into your marketing automation programs, ready to be nurtured!
  • INFER  |  MONDAY, JULY 11, 2016
    [CRM, Process] 3 Growth Hacks to Boost Revenue Upwards of 10%
    But I’ve found that the gray area of discovering hidden gems already sitting in a CRM or Marketing Automation system is actually one of those variables that can have a large impact on the topline. There are always gaps somewhere in the go-to-market process, and using a methodical approach to fill those gaps has proven successful.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [CRM, Process] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    And when as much as 75 percent of the buying process happens before a contact ever reaches out to you , it is critical to be looking for proactive ways to win hearts and minds by building the brand through any number of tactics, including retargeting. It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [CRM, Process] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    Look at what sort of data you have and what sort of CRM system you have. It can help drive the workflow processes and make engagement with customers more efficient. Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. Eventually, the turn-around got to him.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [CRM, Process] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    Some predictive solutions now push at-a-glance sales intelligence right into your CRM interface so that you can easily check out important prospect characteristics, like technographics. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 6, 2016
    [CRM, Process] July is Sales Leadership Month
    Are the salespeople using CRM effectively? Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. July is Sales Leadership Month. The first half of the year is over, it’s time to reflect on what has worked? And what has not? Were new product/services launched?
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2016
    [CRM, Process] How to Defuse a Client Freakout
    If you have time before the call, open a doc or a CRM page to type notes on what your client says. Share this process with your team so they can start solving problems before they get to you. We’ve all been there -- a client calls, frustrated or even angry about something that happened, and he blames your agency. Act quickly.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [CRM, Process] 5 Tips to Help Close That Sale
    Converting a prospect into an actual paying customer can sometimes turn out to be a long, drawn-out process, filled with plenty of back and forth negotiations between yourself and the potential client. Here are five tips you can implement to tilt the odds in your favor: Find a CRM Solution That Works for You. Personalize Your Approach.
  • BIZIBLE  |  THURSDAY, JUNE 30, 2016
    [CRM, Process] 4 Skills Every Marketing Operations Leader Should Master
    They will race around the track, time their laps, make adjustments, and repeat the process all over again. Follow these best practices to master reporting set up: Decide on a data warehouse to create a single source of truth (we’re a little biased and believe it should be the CRM over a MAP). Master Reporting Set Up. Planning. Closing.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [CRM, Process] Where unicorns come from — feeder roles for marketing technologists
    eMarketing Manager – CRM. Manager CRM and Business Analytics. Applications and Processes Manager. Process Specialist. The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Straight-up marketing. Media.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [CRM, Process] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. For example, if your ideal customer is a marketer who uses marketing automation and a CRM, a lead who comes in and matches each of those could be an A grade. What industry are they in?
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [CRM, Process] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    He suggested first running a CRM/ROI report (in SalesForce, for example). How a creative process unfolds. ” Bettinger also recommends starting with a partner, instead of bringing them onto the creative project later in the process. Perhaps most important of all to the creative process is taking risks.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [CRM, Process] How to Write a Great Email Signature: 9 Tips With Real Examples
    According to research from Neomam Studios , it only takes the human mind 150 microseconds to process a symbol, and 100 microseconds to attach meaning to it. If you want, you can make it so the HubSpot CRM automatically creates a new contact record for anyone who books a meeting if one doesn't already exist. Even better? Having the U.S.'s
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [CRM, Process] If It’s Not in Salesforce, It Didn’t Happen
    That sentiment is due, in part, to the ubiquitous nature of the popular, cloud-based CRM. That’s the way you have to think when you’re building a sales process. Keeping precise records of a deal’s progress in a CRM can seem like busy work. If a tree falls in a forest and nobody is there to hear it, does it make a sound?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [CRM, Process] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Because the Automated Email Engagement platform streamlines the lead prospecting and lead management process, sales reps have more time to sell to qualified leads with the tools they need. – Use found data to build lists or manually input into CRM. But what exactly makes an Automated Email Solution better than the other options?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [CRM, Process] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Because the Automated Email Engagement platform streamlines the lead prospecting and lead management process, sales reps have more time to sell to qualified leads with the tools they need. – Use found data to build lists or manually input into CRM. But what exactly makes an Automated Email Solution better than the other options?
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [CRM, Process] Proven Tactics to Create Sales and Marketing Alignment
    They’d be working harmoniously with one another, and every achievement would be the result of a seamless process that perfectly complements each department’s strengths and weaknesses. To fill this gap, synchronize your sales and marketing data by integrating an appropriate CRM tool that is accessible to all. Meet Regularly.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [CRM, Process] Deliver More Sales Qualified Leads Using Predictive Intelligence
    The first step is to identify successes and failures within a company’s internal CRM and marketing automation system data (sales wins/losses). One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified. How predictive can help. How does it work?
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [CRM, Process] How Marketing Agencies Can Get the Most From Automation
    These decision transmissions contain captured data which is collected, analyzed and processed. Automation How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [CRM, Process] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    This development finally helps bring visibility to the entire buying process by connecting data from web analytics, marketing automation and CRM tools. This is how it works: 6sense connects first party data (web analytics, marketing automation and CRM) adds Forbes activity data and the robust 6sense intent and static data network.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [CRM, Process] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. CRM Management (grading of the inquiry). Direct Marketing Agency. PR Agency.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [CRM, Process] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    While we have too much data in our world to process with the human brain alone, there’s a huge danger in relying blindly in machine learning – imagine how frustrating it would be if Waze took you two hours off your route because of some glitch in the algorithm. Consolidation Versus Integration of Predictive Intelligence Platforms.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [CRM, Process] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    This nurturing process will help you triage and nurture the right buyers to the point when they’re ready to talk to sales. 2. If you’re trying to make the sales process more efficient, you need behavior tracking and deep CRM integration. They do move fast, and you have to be ready to persevere, push boundaries, and yes, pivot.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [CRM, Process] Influencer marketing tools of the trade
    have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races! Check, check, check, check, and check!
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [CRM, Process] 13 Key Website Design and Development Areas to Bring in Business
    Headlines touting vague promises of people, processes, technology and consulting prowess can exhaust even the most committed reader. According to our research , 80.8% of prospective buyers visit a firm’s website at some point during the buying process. There are a number of CRM software options out there. Imagery. And, 43.6%
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [CRM, Process] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. Our CRM’s have valuable prospect and customer information. But what about Outlook? It doesn’t stop there.
  • INFER  |  TUESDAY, JUNE 14, 2016
    [CRM, Process] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    In 2015, we introduced some innovative new content, including: A popular, free mobile application, Site Inspector, that collects and analyzes information on a potential venue during a site visit; A paper titled “Little Known Ways to Enhance the Site Visit Process,” co-written with PCMA (Professional Convention Management Association); and.
  • SALESPREDICT  |  TUESDAY, JUNE 14, 2016
    [CRM, Process] How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
    So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? They took a trial download as a strong buying signal, shaped their marketing campaigns and sales processes around that concept, and were successful at driving thousands of free trials.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [CRM, Process] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    Most companies struggle to keep their CRM data clean and the chief complaint from most CMOs is lack of quality customer intelligence. The ongoing concern for most enterprises is that cleaning CRM data isn’t easy because there isn’t a master data set or universally “true” data set to compare against.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [CRM, Process] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    To optimize the entire process -- not just Marketing or Sales -- both teams must work towards the same metrics and goals, which, primarily, is generating revenue. It seems like more and more people are talking about marketing attribution these days. That’s a good thing. Here are some answers that you’ve been looking for. 1. What is it?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [CRM, Process] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. These will be processes that execute in ZenIQ and, mostly, in external systems.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 13, 2016
    [CRM, Process] Outbound Marketing: Measuring The Impact Of Market Intelligence On Campaigns
    Realizing the importance of measurement and value, InsideView has published a whitepaper titled “Measuring The Impact Of Market Intelligence Across the Lead-to-Revenue Process.”
  • BIZIBLE  |  FRIDAY, JUNE 10, 2016
    [CRM, Process] Why Every Marketing Leader Should Develop A Marketing Technology Roadmap
    Most companies will begin with a hybrid approach and require at a minimum a CRM and basic automation tools. With complex nurturing campaigns along multiple channels, marketing operations needs to consider an optimal reporting process. Marketing leaders were looking for an operating system to run the whole of marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [CRM, Process] How to Beat Dunbar’s Number with MarTech
    Simultaneously, it helps you keep track of the right buyers and automates your processes so that you can nurture them until they’re ready to purchase without having to actively keep tabs on them every day. 2. Customer Relationship Management (CRM). A CRM works in conjunction with your marketing automation platform to manage your leads.
  • CHIEFMARTECH  |  FRIDAY, JUNE 10, 2016
    [CRM, Process] How utilized is marketing automation today? An expert weighs in
    As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time. Lack of fuller adoption is based on several factors: resource availability, skill development, comprehensive functionality, use cases and process improvement. Ah, the age old debate. Tough trade offs.
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [CRM, Process] How to Obtain Positive Marketing ROI with Revenue Analytics
    Revenue analytics is the process of discovering where your revenue came from. By doing this revenue analysis, you can continue to optimize the process and continue to attract more qualified, converting leads. As marketers, our responsibility is no longer to just drive leads. Conversion Rates. Sales and Marketing Alignment. Forecasting.
  • SALES ENGINE  |  THURSDAY, JUNE 9, 2016
    [CRM, Process] End-to-End Content Marketing and the End of IRL
    Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. But it can’t stop there. The problem is that many B2B companies are starting on the wrong end.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [CRM, Process] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    However, just because you’ve paid those dues doesn’t mean you can freewheel it in terms of how you work deals from an activity standpoint. I’ve made a career in the sales development space by adhering to an activity process. Make them have a plan and track that plan in your CRM. 2. truly enjoy the process.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [CRM, Process] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Here are 5 ways to expand your lead nurturing program beyond the inbox: • Telesales – often, inside sales plays only a reactive role in the lead nurturing process, responding when prospects engage with the nurture program or show other signs of interest. But direct mail doesn’t have to be a “batch” process.
  • LEANDATA  |  WEDNESDAY, JUNE 8, 2016
    [CRM, Process] Walking in The Shoes of Sales
    These are the people in charge of building an efficient sales process, managing technology tools and finding insights through data analysis, that will allow the team to, well, sell more stuff. But now those relationships live in CRM — the domain of sales ops. “It’s a dog-and-the-tail type of thing,’” Kazanjy said. The sales seat.
  • VIEWPOINT  |  TUESDAY, JUNE 7, 2016
    [CRM, Process] Does Your Sales Team Know How to Follow-Up on a Lead?
    These statistics tell the story: The chart shows that sales reps act on a premise that the buying process is front-end loaded while in fact a relatively consistent percent of leads buy month after month after month. First and foremost, the acceptance process allows marketing to confirm that sales or partners are acting on all delivered leads.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [CRM, Process] Let’s Make a Deal: Social Selling Technology
    Nimble: Social CRM. After all, what’s the point in building up a pipeline of great leads to lose them during the sales process? Sales processes are being influenced by the push for slow and helpful relationship building, a model that marketing has already adopted. Social selling, the latest trend in savvy sales techniques.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [CRM, Process] How to Know If Your Business is Ready For an Open Source Platform
    ERP and CRM Integrations. An ERP is a business process management software that is often used by e c ommerce retailers to keep track of important business metrics and capture funds. Once again, companies that already have a CRM in place will likely benfit from an open source platform. Budget. The Open Source User. Why is this?
  • LEANDATA  |  TUESDAY, JUNE 7, 2016
    [CRM, Process] Welcome to the Sales Operations Era
    But you’re still the one designing the overall process for them.”. My role is all about improving the process.”. The reality is that salespeople are only part of the process. By taking all the process-oriented tasks off the plate of salespeople, they can focus on what they do best — sell. Swim lanes. and more vital.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [CRM, Process] Usermind Makes Journey Orchestration Simple
    So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [CRM, Process] The Most Untapped Leverage Point For B2B Growth
    One more benefit: accurate and valuable data integrated into your workflow will drive CRM adoption by the sales team. Finance benefits from the boost in CRM adoption — their resulting data and the analysis of that data will be more accurate and more credible when everyone’s following process. Marketing: Better Leads, Higher ROI.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [CRM, Process] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. To learn more about how to run these reports inside your CRM, explore how Bizible’s multi-touch attribution solution can connect top-of-the-funnel conversions to opportunities and revenue. marketing data.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [CRM, Process] The disruptive effects of accelerating waves of marketing technology
    Remember when CRM had the luxury of a 20-year adoption cycle? Open systems and agile processes are key. Sundown old technologies and processes. STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV , which will be covering this topic with David Raab on June 10. Is this the real life?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [CRM, Process] 20 Handy B2B Lead Generation Resources
    They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. Nielsen Consumer Neuroscience’s chief neuroscientist, Dr. Carl Marci, shares insights into the customer’s decision-making process. But never fear! Callbox. Don’t believe us?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [CRM, Process] 20 Handy B2B Lead Generation Resources
    They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. Nielsen Consumer Neuroscience’s chief neuroscientist, Dr. Carl Marci, shares insights into the customer’s decision-making process. But never fear! Callbox. Don’t believe us?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [CRM, Process] Tips For Getting More Out of Marketing Automation
    It is really about adding technology to marketing in smart ways and automating processes that happen in the background, like collecting data or sending emails. Combined with your customer relationship management (CRM) database, marketing automation software can improve, simplify, and accelerate your sales and marketing efforts.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [CRM, Process] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Execution: Lack of execution planning generally happens when no process exists or an organization is unable to follow an existing process due to internal or external deadline pressures. This symptom presents as patched-together spreadsheets from your MAP, your CRM and possible other legacy systems. Do you know who did this?”.
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [CRM, Process] What is a Marketer CEO?
    Marketer CEOs have, or are developing, formalized processes for managing relationships. This includes formalizing customer relationship strategies at executive management level and greater use of IT tools, such as CRM systems, to support those strategies. These attitudes were then compared to help identify similarities and differences.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [CRM, Process] Is Predictive Intelligence the Future of B2B Marketing?
    This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history. This takes into account other technologies, such as CRM or marketing automation , and demographic information to predict whom sales and marketing should be nurturing closely.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [CRM, Process] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Here’s the 5-step process to capture your low-hanging pipeline fruit. 1. Inside of your CRM, you’re going to want to track three metrics: Which content do your salespeople share? The most valued skillset that your account executives possess is their ability to advance a potential customer through the buying cycle to close.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [CRM, Process] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. Machine intelligence will provide the processing power to interpret this data correctly, continuously, and for millions of customers at a time.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [CRM, Process] 8 #SDSummit Case Study Sessions to Attend
    Red Hat’s sales productivity team takes a holistic approach to improving sales processes, training, sales technology, and content in its pursuit of greater sales effectiveness.” If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week  is absolutely packed.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [CRM, Process] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. To efficiently engage and develop the best leads, companies focus upon blending hands-off inbound methods and hands-on outbound processes. This is an example of how an automated nurturing process can by being steered by a human touch at the right times. Get specific.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [CRM, Process] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. To efficiently engage and develop the best leads, companies focus upon blending hands-off inbound methods and hands-on outbound processes. This is an example of how an automated nurturing process can by being steered by a human touch at the right times. Get specific.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [CRM, Process] Optimizing Your Content for Account-Based Marketing
    This will make your content creation process might look like this: There are a couple key components of ABM that can make content ideation and creation much much easier for your team. For the month of May, we’ve been focusing on Account-Based Marketing to educate and enlighten our audience on the advantages. Understand Your Approach.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [CRM, Process] Getting to the Heart of It: CRM Technology
    Customer Relationship Management (CRM) is what keeps that heart beating. strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be.  It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects. Why CRM?
  • KAPOST  |  MONDAY, MAY 16, 2016
    [CRM, Process] Great B2B Customer Experiences Require Customer-Centric Marketing
    and technologies (marketing automation, CMS, CRM, etc.). It also means that every content asset will contribute to a step in the journey, as well as the other steps, to connect the dots and guide buyers forward in their decision process. Process. No, that’s not a typo. Experiences cannot be an afterthought. Why not? Visibility.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [CRM, Process] How to Upgrade Your B2B Marketing Strategy with AdWords
    Divide informational keywords and transactional keywords : For example, “what is customer relationship management” versus “buy crm software”, or “do i need crm” versus “customer relationship management solutions”. He’s heard of CRM software but isn’t sure if his business needs it, so he Googles “what is crm software.”
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [CRM, Process] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. But as time goes on, B2B teams are seeing more team members get involved with this process. Who’s Using Bottom of the Funnel Marketing?
  • SALES ENGINE  |  WEDNESDAY, MAY 11, 2016
    [CRM, Process] We know you don’t want to talk to sales people, so don’t.
    It’s no small task when you consider all of the technology and process changes in both sales and marketing that need to occur. You’ve got to develop content that leads to conversations, employ marketing automation, and track lead intelligence in a CRM. What can you do about it? B2B lead generation is all about conversions.
  • SALESFUSION  |  WEDNESDAY, MAY 11, 2016
    [CRM, Process] Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
    S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. However, the data shows that the processes surrounding the solution play a key role in the success of aligning sales and marketing. A big challenge sales and marketing face is communication. It’s All About Leads.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [CRM, Process] Doing More with Less: Conversion Rate Optimization Technology
    In other words—CRO takes effort upfront, but once processes and pages are streamlined, your marketing team will find themselves able to kick back while conversions soar. While most people associate CRO with web pages, it is the process of optimizing overall web presence. It’s human nature, in fact—who doesn’t want to do more with less?
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [CRM, Process] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    Customer Relationship Management (CRM). As much as possible, these pieces of content should be made to be easily passed along to internal team members who have a part in the decision making process. Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. Varied. Specific.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [CRM, Process] How Lenovo Kept Things Simple, and Won a Markie
    Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process. Whether you’re building out your marketing tech stack, or even just updating it, it’s important to make sure the pillars, like your CRM, marketing automation, and database, are solid and well managed. Get the Guide.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [CRM, Process] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. That’s why we created this series. Attribution.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [CRM, Process] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    That is changing as vendors get stronger and technology simplifies processes. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.  . While this is a new capability, we expect it to become more sophisticated over time.” About Vidyard. press@vidyard.com.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [CRM, Process] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    It’s been well established that alignment and consistency between these two groups ensures you can get the most from your prospects, accelerate your pipeline, and make sure you’re not missing opportunities in the acquisition process. Do we employ integrated business processes? Why is this so important? Can we communicate clearly?
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [CRM, Process] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    It’s been well established that alignment and consistency between these two groups ensures you can get the most from your prospects, accelerate your pipeline, and make sure you’re not missing opportunities in the acquisition process. Do we employ integrated business processes? Why is this so important? Can we communicate clearly?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2016
    [CRM, Process] 7 CMO Quotes You Need to Read on Marketing Technology
    By bringing individual brand processes together and moving to a common platform, we gain efficiencies while encouraging deeper levels of creativity across the organization.” ” - Jenn McMillen, former Vice President, Marketing & CRM, Michaels Stores. That number is up from 150 in 2011. in just 5 years. Of course you do.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [CRM, Process] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    But the real change is in how people are beginning to apply the same processes they’ve been using for demand generation across the rest of the stages. You can also create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process. How is your onboarding process working? But that’s changing.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [CRM, Process] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    But the real change is in how people are beginning to apply the same processes they’ve been using for demand generation across the rest of the stages. You can also create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process. How is your onboarding process working? But that’s changing.
  • ACTIVEDEMAND  |  THURSDAY, APRIL 28, 2016
    [CRM, Process] Individual Client Dashboards: The Personal Touch
    As you can imagine, this is a manual process that involves a great deal of copying and pasting – yet, as we can attest to, an agency’s main value-add shouldn’t be report creation but rather the analysis of data and provision of key findings and recommendations to clients. Get Started with ActiveDEMAND today! Try it for free today!
  • LEANDATA  |  WEDNESDAY, APRIL 27, 2016
    [CRM, Process] Lead-to-Account Matching Is Only the First Step
    Lead-to-account matching is only the first step of the process. And everyone’s process is different. You want a company that lives and breathes lead processing. Customization:  We have customized all of the core sales processes. LeanData helps our customers orchestrate the business process that works for their company.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [CRM, Process] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How companies structure their stacks is reflective of marketers’ goals , priorities, analytic processes, and relationships to customers. The marketers who focus on the flow of data specialize in creating good analytic processes. These marketers architect a martech stack with the goal of getting the best analytics process.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [CRM, Process] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The process is continuous; we are constantly adding and upgrading the tools we use to keep the train on the track, specifically in the marketing and technology stacks that we help our clients build. The following is a guest post by Kevin Hanley of Delphic Digital. Maybe, but for the purpose of this blog post, let’s go with “no.”. Not much.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [CRM, Process] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. Here's a simple recruiting process to guide your efforts: Pull a list of customers who made a recent purchase. Ask them what their ideal buying process would look like.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [CRM, Process] The Unseen Problem with Inbound Leads and How to Fix It
    It can take as long as 18 – 24 months to pay down this process from A to Z. For many businesses, the mainstream content market can be a prohibitively difficult arena in which to compete, especially for small businesses and startups trying to rank content on social media marketing, SEO, CRM, etc. Take Action on Inbound. Takeaway.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [CRM, Process] 10 Very Smart People Weigh In on How to Rethink Marketing
    Founder, CRM Essentials, @BrentLeary. And while you may not ever get to a 50/50 mix between acquisition and conversion, there’s no point in spending all that time and money on generating leads if you don’t have the processes in place to effectively convert them into loyal customers.  At least spend more than $1 on it… 10.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [CRM, Process] 10 Very Smart People Weigh In on How to Rethink Marketing
    Founder, CRM Essentials, @BrentLeary. And while you may not ever get to a 50/50 mix between acquisition and conversion, there’s no point in spending all that time and money on generating leads if you don’t have the processes in place to effectively convert them into loyal customers.  At least spend more than $1 on it… 10.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [CRM, Process] Managing Content Marketing: My Life Before and After Kapost
    How Kapost’s Platform Made My Content Creation Process All Grown Up. This project management process worked: we grew blog traffic, brought in a lot of new registrations, and increased revenue. And trying to onboard new hires was a mess because our process was so ad hoc. That’s not to say I’m a minimalist.
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