The Point

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Why does Marketo publish their pricing on their Website? Because it’s a prime measure of prospect interest (especially if that prospect drills down to view “detailed” pricing.).

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10 Questions: Do You Need Marketing Automation?

The Point

Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. Do sales leads routinely enter the funnel only to die a lonely death in the CRM database?

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8 Tips for Working with a Smaller Marketing Budget

The Point

Clean up your CRM database. Eliminate inaccurate, duplicate, and unmailable records from your database and not only will your email performance metrics suddenly look a lot better, but you may also be able to drop down a pricing tier on your CRM and MAP licenses. Make your blog work harder.

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5 Common Content Syndication Mistakes

The Point

Sure, you can, in essence, “buy” leads that meet your demographic criteria for a fixed price – but the price you pay, the quality of those leads, and the pace at which they arrive, all vary widely. Some will allow custom qualifying questions (“What CRM software do you use?”) And yet content syndication is no slam dunk.