LeadSloth

NOVEMBER 16, 2009

In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MARCH 22, 2009

Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. So there are lots of useful add-ons available at a nominal price. You can create reports and dashboards in Salesforce.com to provide analytics. What Is Your Take?

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Work Management 100

LeadSloth

AUGUST 24, 2009

If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. But I hope we can avoid the same disillusionment phase that CRM went through. You are better served with B2C merchandising tools. Have You Seen Marketing Automation Failures?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100