KoMarketing Associates

JANUARY 24, 2017

In the CloudCraze survey, titled “2017 B2B Digital Commerce Imperative,” nearly one-third (31 percent) of B2B respondents reported they’ve missed out on more than $2 million in sales due to shortfalls within their CRM e-commerce software.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

FEBRUARY 12, 2019

Just try to explain CRM software to your grandmother. The price point for B2B sales is higher. So why does this matter? Because the more complex something is, the harder it is to sell.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JUNE 6, 2013

The Conversion Conference pricing page in Boston appears to tie in a discounted combination package with this conference and DemandCon, also happening at the same time in Boston and discussed later in this post. Anything related to driving better conversions is worth reviewing for the B2B marketer.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

MAY 27, 2020

For example, if a user is looking for your pricing page, make sure the callout highlights how your pricing structure works or its competitive difference. Learn What’s A CRM & More. 14 Examples of B2B Callouts for Pricing. Competitive Price. Good Prices. Multiple Price Options. Free Booklet.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

MAY 8, 2018

Because many B2B offerings come with a higher price tag than consumer goods, it can make the decision maker more hesitant. Destination CRM reports that the average buying cycle for B2B technology is 20 percent longer than a B2C product. Exclusive Support and Training.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

JANUARY 25, 2018

A CRM technology provider, on the other hand, will need to disclose each and every feature, as potential buyers will need to know that the software will meet their existing challenges and integrate with other platforms. For B2C SEO, information like product specifications, availability, pricing and promotions may be more important.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

JUNE 21, 2018

This why you almost certainly use CRM software or some 3 rd party tool to track and evaluate leads. Test including or not including your pricing. While you can use conversion tracking to see which clicks resulted in a lead, that’s only one step out of a very long sales process. Test including how long you’ve been in business.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131