Industrial Marketing Today

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Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

I am sure not too many of these customers will go price shopping every time they need new valves or spare parts. Customer Relationship Management (CRM) and Marketing Automation applications have made it easier to automate many of the steps. Ready to use reports for planning preventive maintenance work without costly shutdowns.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…). And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns.