Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 25, 2023

For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score. But if another lead visits your careers page, that means they may be more likely to apply for a job than buy your product—so they might receive a low or even negative score.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 7, 2023

Collect this information via form fills and update your CRM to help your segmentation efforts. DO DON’T Clearly state why to open an email Check out this month’s promotional pricing Mislead readers to trick them into opening If you don’t buy, you’ll regret everything! Use urgency with specifics Conference registration ends Friday!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187