article thumbnail

CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. Source: ZoomInfo.

article thumbnail

The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

CRM 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leverage first-party data for a winning CRM strategy

Martech

Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM. Register and attend “How to Leverage First-Party Data for a Winning CRM Strategy,” presented by AtData. Click here to view more MarTech webinars.

CRM 93
article thumbnail

CRM Implementations Cost An Estimated $4.6 Billion Annually, New Analysis Says

Zoominfo

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. Source: ZoomInfo.

article thumbnail

The Executive’s Guide to CRM Customization: Why HubSpot Should Be on Your Radar

SmartBug Media

One foolproof solution to this all-too-familiar dysfunctionality is implementing a unified customer relationship management (CRM) system. HubSpot’s CRM in particular offers myriad features for developing and refining these processes with ease. This leads to better decision-making thanks to accurate, relevant reporting dashboards.

article thumbnail

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

article thumbnail

Integrate GoToMeeting with your CRM using ActiveDEMAND

ActiveDEMAND

But beyond that, there’s a lot of power that you can get from an ActiveDEMAND native integration with your CRM and GoToMeeting. What can ActiveDEMAND do when integrating GoToMeeting with your CRM? We can auto-create the GoToMeeting link and send it to the attendee and presenter. This can be posted to your CRM.

CRM 98