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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

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Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

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Adobe Marketing Automation Updates 2023 | Research Brief

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Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. The first is all around increasing the types of data that can be analyzed.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

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Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? billion in 2019.

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Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth

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And even when you have crisp, perfectly aligned messaging, a lot can be lost in the execution phase in terms of aligning content and engagement channels with the right customer target, in the right place, at the right time. The notion being that creating any touchpoint is better than no touchpoint. (In If so, you’re not alone.

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Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach

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and of intermediary customer interactions – e.g., channel engagements, content views, form fills, event attendance, etc. Ultimately, the goal of Demand Process is to orchestrate all sales and marketing interactions, ensuring every touchpoint is right place, right time, as much as possible while moving the customer through his/her journey.

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Nine Signs Your Demand Marketing S**t Is Broken

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Every content interaction, every channel interaction, every sales touchpoint. There should be a central concept of multi-interaction tracking, and this data should flow through your CMS, marketing automation, and CRM, and marketing automation should be the primary correlator (not your CRM).