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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Analyze your contact database or CRM. Key Takeaways About Data-Driven PR Initiatives.

PR 188
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10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Thing is, those engagements are invaluable to your brand.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

As a leading provider of digital marketing solutions, SmartBug Media has done it again! In the past 14 years, we've expanded our services beyond inbound marketing to include e-commerce marketing, content creation, SEO, PR, social media management, and more.

Hubspot 98
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
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How social media collaboration can boost your strategy’s impact

Sprout Social

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. A successful social media strategy is rooted in collaboration.

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How to Get Content Marketing Wrong? Think Like a PR Person

Content Marketing Institute

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec?

PR 40