Adobe Experience Cloud Blog

OCTOBER 16, 2020

So I sat down (virtually) with Ajay Sarpal, 2020 Marketo Champion of the Year, to discuss the challenges of marketing attribution and how he’s tackled them throughout his 20 years of experience. Marketing also needs to get sales stakeholders onboard to get proper access on Sales CRM and also understand the environment (processes).”.

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SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Pipeline: Sum of all the opportunities in your CRM that are not closed won or closed lost.

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SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

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SmartBug Media

APRIL 13, 2020

Marketo has plenty of documentation of how to use transition rules , but when should you use them? As Marketo user Guy Goldstein put it , “An engagement program represents a series of related messages with a goal of driving a lead from one point to another in the funnel. When Should You Use Transition Rules? Here are four use cases.

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SmartBug Media

MARCH 17, 2020

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? List events in specific regions or cities.

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SmartBug Media

OCTOBER 29, 2020

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.

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SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)

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SmartBug Media

JUNE 4, 2021

Getting Started with Data Cleanup for Any CRM. To understand the current state of your data in your customer relationship management (CRM) platform, you first must successfully answer these four questions before proceeding any further: Is my data trustworthy? CRM Data Cleanup Overview. Is my data complete?

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Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

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SmartBug Media

APRIL 28, 2020

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. Know When Marketo Wait Steps Shine. you’ll have to do so manually, as this marketer in the Marketo Nation forum learned.

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SmartBug Media

OCTOBER 26, 2020

If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole. Friday: Create a program to standardize state and country data in Marketo and in your CRM. Wednesday: Make a honeypot to catch spam.

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ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort. Let’s dig in to these new and advanced features. conversations to date.

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Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. So the news here is price.

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Adobe Experience Cloud Blog

AUGUST 17, 2016

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. If so, keep reading….

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ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

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Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Where does this all lead, both for Marketo and its competitors? I lost track."

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Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Hubspot

MARCH 27, 2020

Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. Below, we'll review what marketing automation and CRM software do and why they need to be integrated. CRM and Marketing Automation. A few of the best CRM platforms are HubSpot , Zoho , and Salesforce.

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SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Salesforce CRM Integration. Salesforce CRM Authentication. Salesforce CRM Syncing Dashboard.

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Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

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Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! This is also a problem and a very serious one.

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Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation? Come Visit Leadspace at Marketo Marketing Nation 2016, Booth G222.

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Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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ATAK Interactive

JULY 10, 2023

In this article, we will conduct a comprehensive comparison of HubSpot with Salesforce, Marketo, Pardot, Adobe Experience Cloud, Oracle Eloqua, ActiveCampaign, Infusionsoft by Keap, Zoho CRM, SharpSpring, and Mailchimp.

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Perkuto

MAY 14, 2019

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

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Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. Leadspace is a proud partner of Marketo ABM, which raises the bar for account-based marketing and predictive analytics.

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Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency.

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The Point

JUNE 25, 2019

Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs). These may simply be your MAP or CRM. A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources?

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Seismic

OCTOBER 10, 2019

A good customer relationship management (CRM) system is an essential tool for any business looking to ramp up its sales efforts. Underscoring the point, 91 percent of businesses with 10 or more employees report using a CRM. billion on CRM solutions. Getting More Out of Your CRM. Supercharge Your CRM with Sales Enablement.

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Marketing Insider Group

DECEMBER 28, 2020

A customer relationship management (CRM) system is essential to any business. Below is a list of the top marketing automation platforms; they’ll look familiar because most also have a CRM component. WordPress is the most popular and delivers an intuitive interface. Customer Relationship Management. SharpSpring. ActiveCampaign.

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Enterprise Management Marketing Automation Services Marketing AI Work Management 363

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

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