ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Standardized, automated workflow management. Ease of use.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

JANUARY 30, 2024

New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

OCTOBER 5, 2023

Salesforce can still be used as a customer data platform (CDP) and/or a data lake, but at scale it makes sense to be utilizing third party data providers, both due to costs and to ensure a broader set of data beyond what’s in the CRM.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MARCH 8, 2022

Chat should be holistically applied to your sales, marketing, and customer support functions. People use chat tools for all sorts of reasons: to get their questions answered, ask about pricing and demos, solve a problem, speak to a representative, and more. But most companies are using chat in only one of those roles.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

SEPTEMBER 14, 2023

At the conference the marketing automation company, turned CRM company … now turned “Customer Platform” company, revealed more about their platform, including how AI and “Smart CRM” will make their platform more powerful for everyday users. The AI additions are in line with what other CRM and GTM vendors are adding.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130

ANNUITAS

MAY 12, 2023

The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. Let’s overview how each incorporates generative AI.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

JANUARY 31, 2024

They believe their approach makes sense – which amounts to essentially a ‘pay-as-you-go’ go-to-market. Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. It unifies not only demand marketing, but also interactions of both sales and customer success.

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130