Customer Experience Matrix
DECEMBER 13, 2011
But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers.
Customer Experience Matrix
DECEMBER 3, 2008
Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering.
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Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.
Customer Experience Matrix
MARCH 2, 2009
In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each.
LeadSloth
JANUARY 12, 2010
Christoper Doran , CMO, Manticore Technology. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Christoper Doran, CMO, Manticore Technology ( @cdoran ). The Contributors. Thought leadership?
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