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Three Focus Areas for Outstanding Appointment Setting

Only B2B

Let’s take a closer look: Managers: Appointment setters should get sufficient training, as well as continual monitoring and mentorship from their management. Managers should be monitoring calls and completing quality assurance checks so that training opportunities may be identified.

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Is A Marketing Degree Worth It?

Navigate the Channel

Bureau of Labor Statistics (BLS) and, according to Entrepreneur magazine, people can succeed in marketing with a bachelor’s degree in other fields, but a marketing degree makes it easier to land an entry-level job and rise in the marketing field faster.

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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

These efforts can then be aligned with a customer relationship management (CRM) system. Training, incentives, and key performance indicators are all essential. Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. Customer service. or “Where’s my order?”

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How to Easily Track Your Offline Campaigns

Ontraport

Bus stops and train stations: There are over 4.2 With millions of Americans riding their local bus and train lines each day, ads in these transportation stations are a great way to target those daily commuters. Magazine or newspaper ads: Print is not dead. billion individual bus trips within the United States every year.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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AI in Marketing: The New Frontier

Conversica

If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out! She is a results-driven professional business manager with key management skills and expertise in business development, comparative growth sales, trade marketing and CRM. AI in Marketing: The New Frontier.

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The ROI from CRM

The ROI Guy

Getting analysts to agree on the potential returns of CRM is nearly impossible. Several reports recently published claimed that the return on investment (ROI) from recent CRM implementations had been dismal, with eight out of 10 projects failing to deliver on ROI promises, and project failure rates typically running between 50% and 70%.

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