Marketing Automation Skills are Scarce: Strategies to Close the Gap
Customer Experience Matrix
DECEMBER 13, 2011
But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. They've taken a range of approaches to addressing them.
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