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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. They've taken a range of approaches to addressing them.

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Are We Making Marketing Automation Harder Than Necessary?

Customer Experience Matrix

Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? This refers to the idea that marketing automation must accompanied by comprehensive planning and process engineering, which often require external assistance. I know I do.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Then iterate and test until you have a lead scoring process that both you and Sales trusts. Social Media Monitoring.