Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration. Synchronizing prospect and opportunity databases is key.
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