The Point

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

But you can integrate your BDR team more seamlessly into the nurture campaign by scheduling calls (via assigned tasks in your CRM system) in sync with other “touches”. Cross-pollination is the key – a simple word change in a LinkedIn ad, if successful, could drive increased click-through rates from your email campaign, and vice-versa.