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Digital B2B Marketing

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

MARCH 25, 2013

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. Providers: AdRoll, Fetchback, Retargeter.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

OCTOBER 2, 2012

Possibilities could include: LinkedIn profile-targeted advertising. CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Share your favorites in the comments below or with me on Twitter ( @wittlake ). Companies like Retargeter and Bizo offer this solution.

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