Customer Experience Matrix

JANUARY 25, 2012

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). The system automatically looks at the demographic, activity, and CRM data to build a model formula and score the contact records.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. There is no synchronization to any external CRM system since Salesformics includes its own.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 5, 2015

All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120