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Paul Gillin
OCTOBER 7, 2010
If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.
Paul Gillin
JUNE 24, 2010
A good CRM system is essential. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support.
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