ClearVoice

DECEMBER 18, 2023

Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs. Share examples pertaining to situations and problems your prospects already know. As the pain points are niched several levels deep, challenges occur. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. LinkedIn Sales Navigator 2.3 It’s a customer relationship platform (CRM) that offers scalable, cloud-based deployment.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

MARCH 3, 2019

As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. For this reason, we’ve put together the ultimate list of company research tools for sales reps.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. If not, try using websites such as Glassdoor or LinkedIn. Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. It integrates with YouTube, Vimeo, and popular videoconferencing applications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Or meeting with prospects in those countries to learn about their challenges.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Heinz Marketing

SEPTEMBER 30, 2022

These tools allow prospects to engage with your business through content, ads, a sales representative, your website, etc. . These tools help you capture the attention of prospects. Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. You can also see if a prospect has watched the video in HubSpot's tool. With this platform, you can create videos for marketing campaigns, sales prospects, or customer support.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Directive Agency

SEPTEMBER 12, 2023

Unfortunately, Google Ads campaigns don’t have firmographic targeting, and your buyers don’t use search terms like ‘CRM software for VPs of marketing at companies with a hundred plus employees.’ Essentially, OCT imports actions from your CRM down to the search term level into Google ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. YouTube (Marketing Hub Enterprise only). For those creating a new CRM: Beyond standard fields (e.g.,

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. The number of interactions with prospects during the sales process is growing.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Zoominfo

MARCH 3, 2019

As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. LinkedIn This next tool is a no-brainer. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. It’s free!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

AUGUST 26, 2021

At its most basic level, business development involves prospecting and lead generation. Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale. This can be particularly ruinous to early-stage startups.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Not to mention improve your customer care strategy.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Valasys

JULY 8, 2020

Exploring the lesser-known contacts strengthens all the four networks of B2B sales strategy including prospecting, nurturing, maintaining, and leading, and thus, helps the sales teams realize their business bottom-lines. Effective prospecting includes continually growing as a part of a wide and diverse contact base.

B2B Sales 59

B2B Sales Contacts Top of Funnel Marketing & Strategy 59

Envy

JANUARY 28, 2018

YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. Some 70% of B2B marketers report that video converts prospects better than other formats ; in addition to this, 65% of decision makers have taken interest in a business solution after watching a video. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. By using the lookalike audiences feature, you can find and target audiences that are similar to your customers or prospects. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Pam Didner

SEPTEMBER 16, 2020

Here are the 5 must-ask questions, I created a YouTube video to show you why. Sales would find some relevant content and send that out to their network or prospects to keep the relationship warm or as a conversation starter. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

FEBRUARY 24, 2020

Conversely, if you sell B2B and are looking to gain direct access to seasoned professionals, LinkedIn may be a more productive platform to focus on than Pinterest. Or if your audience prefers searchable instructional content, they may spend more time on YouTube. Through sharing customer stories your prospects can relate to.

Social Media 86

Social Media Ideal Customer Profiles Media Marketing & Strategy 86

Vidyard

OCTOBER 27, 2019

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Social media: LinkedIn Facebook, Instagram, Twitter, and more. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Outgrow

FEBRUARY 14, 2023

SaaS lead generation focuses on finding prospects who might be interested in your services and that can be qualified into making a purchase. Secondly, for most SaaS models, prospects prefer to try out the offerings themselves. It builds a safe space for prospects to discuss things. Let’s dive right in!

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

PureB2B

FEBRUARY 6, 2018

LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough. Consider Retargeting.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Vidyard

OCTOBER 27, 2019

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But, that doesn’t mean you should ignore YouTube.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

JULY 17, 2020

By providing high-quality, relevant information tailored to the pain-points of the prospects, at each stage of their buying cycles, marketers can ensure that ongoing communication is established to nurture the leads down the sales funnel. Consider creating content specific to the specific stages in the buying cycles of the prospects.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Within 60 days they can offer the case study on their site and in nurture programs sent to prospects. They know prospects will buy from people and companies they know, and companies with applications like theirs.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Marketing Graham

SEPTEMBER 1, 2021

CRM (Pipedrive) – I like using Pipedrive for start-ups as it is uncomplicated and easily understood/used by CEOs and Sales Execs. LinkedIn – If they don’t respond to your emails, contact them on LinkedIn. LinkedIn is also a great source of sales data. . #5 Initial SaaS marketing channels. 6 Get Listed.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

SmartBug Media

APRIL 27, 2023

You might have those ads appear in YouTube videos or in newsletters or on websites related to that. Understanding Customers in a Deeper Way With the third-party cookies going away, companies will need to find where their new prospects are, and this requires understanding existing customers more deeply through first-party lists.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Valasys

DECEMBER 11, 2023

Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend. Social Media Advertising The power of social media cannot be overlooked in today’s digital landscape.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Valasys

JULY 14, 2020

Your prospective customers have needs. Your prospects have requirements that need to be figured out. Once you discover them, your straightforward job is to connect with your customers or prospective customers with the solutions you have, to address their problems. Moreover, not all the prospects are sales-ready.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Goal: Qualify Prospects 7.4 Teams can measure how much of a video individual prospects watched, what parts they rewatched, and who they shared it with.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Add Value to Your Pitch.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60