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Key Things You Need to Know About Email Marketing Software

Webbiquity

Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Email marketing software is a cost-effective method to stay in touch with your sales prospects and customers. What does email marketing software do? Market reach. Better metrics.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles.

B2B Sales 233
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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

Enter, social media marketing software. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. You’ll also have a desktop view where you can quickly see how your profile looks on each social media network. Click here to read Hootsuite reviews.

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. Whose LinkedIn posts do they comment on? Here’s the thing, Dave uncovered these details with some quick research on the prospect’s LinkedIn profile. Are they active in groups? Thanks, Jeff.”.

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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

The leads’ information goes into your CRM then your sales team begins their sales process. As you define that ideal customer, you’ll create a fictional representation of them or ideal customer profile (ICP). For instance, if your software solution increases your customer’s sales by 400%, that’s value. Phase 2: Consideration.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn.