Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

APRIL 13, 2020

Intent data for prospecting. Intent data has been a hot topic in B2B prospecting for a while now, but it’s especially suited to pre-event promotion. Most events are organized around specific industries, products or functions, and conveniently, these are exactly the topics by which intent data is segmented. “We

Trade Show 163

Trade Show Product Planning Intent Data 163