In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects. Divisions such as sales, can be involved much better in social CRM and social media processes. Social media as sales interaction channels: sales and social CRM. MORE >>

Closing more opportunities is the goal of any B2B sales organization. None of this is possible in B2B sales without having conversations with the prospects and other stake holders. Prospecting Sales 2.0 Sales Intelligence B2B b2b sales CRM crm 2.0 linkedin Microsoft Dynamics netsuite oracle crm on demand sales enablement sales productivity sales techniques social intelligenceFill the funnel and work the leads through a cycle that ultimately brings in revenue. The challenge that most sales people are having is that decision [.]. customer 2.0 MORE >>

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce salesforce.com social intelligence social media social selling twitter Web 2.0party. customer 2.0 MORE >>

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers. Social + CRM + Marketing Automation. MORE >>

Sales teams and professionals are experiencing a new era of customer engagement – one with abundant visibility into the professional and personal lives of their prospects. There has been no better time for B2B sales professionals to join in the conversation and engage with prospects. One of the key steps in social selling is realizing you have access to a lot more personalized data about your prospects than ever before. Some of these new intelligence sources include LinkedIn groups , Twitter lists, Facebook profiles and blog “tag clouds.”. And you’d be right. Listen! MORE >>