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HubSpot’s June releases: The manager’s guide

Martech

You can now more easily view and manage payments in the CRM, HubSpot’s first step toward eliminating front-office/back office silos. The offer is especially attractive if you’re building a site or microsite on a different domain. Your developers will love this. The only risk is the time you’ll invest evaluating the platform.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Twitter is extremely powerful for reaching audiences and building relationships. One interesting tool in particular is Twitter #chat. So, now what?

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Microsites. CRM Integration. Posts: Related Tags crm systems. CRM Connections. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking.