Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Valasys

DECEMBER 11, 2023

Marketers are investing in targeted social media advertising to reach their specific audience segments. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. What is Video Marketing? Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Social media: LinkedIn Facebook, Instagram, Twitter, and more. Landing pages. Sales assets. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sharpspring

OCTOBER 27, 2021

In Step 1, your audience research should include details about where your prospective customers spend time. YouTube and TikTok. YouTube and TikTok. email marketing: far from dead, this tactic boasts an incredible $42 per $1 spent. Pay attention to these so you know how to optimize your marketing content.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Within 60 days they can offer the case study on their site and in nurture programs sent to prospects. They know prospects will buy from people and companies they know, and companies with applications like theirs.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Valasys

JULY 17, 2020

By providing high-quality, relevant information tailored to the pain-points of the prospects, at each stage of their buying cycles, marketers can ensure that ongoing communication is established to nurture the leads down the sales funnel. When it comes to content marketing, context is the king. Run Hashtag Contests.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. As always, Google was looking ahead when they bought YouTube all the way back in 2006. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Where Do Video Marketing Metrics Come From?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

PureB2B

FEBRUARY 6, 2018

LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Add Value to Your Pitch.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Add Value to Your Pitch.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Belkins

FEBRUARY 21, 2021

Additionally, find out what your competitors offer to similar prospects to stay on the same page. If you want to build an efficient B2B lead generation campaign, try on your prospect’s shoes. Duplicate contacts you already have in your CRM. Apply Marketing Automation. Segment Your Audience.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Add Value to Your Pitch.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. Press Contact: Sandy Pell, Sr.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

LeadSquared

DECEMBER 2, 2020

B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. This technique helps in identifying and channelizing your prospects. The use of gated content is a tried-and-tested tactic for over a decade now, and many expert marketers still vow by it.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Heinz Marketing

JULY 26, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Kris: Yep.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Vidyard

OCTOBER 7, 2015

That could mean something as simple as featuring their name at different points throughout a video or including their company logo or even a photo from LinkedIn or a picture of their website. Sales teams can also auto-generate personalized videos for targeted prospects and customers with the click of a button from right within Salesforce. “We

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

That could mean something as simple as featuring their name at different points throughout a video or including their company logo or even a photo from LinkedIn or a picture of their website. Sales teams can also auto-generate personalized videos for targeted prospects and customers with the click of a button from right within Salesforce.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

That could mean something as simple as featuring their name at different points throughout a video or including their company logo or even a photo from LinkedIn or a picture of their website. Sales teams can also auto-generate personalized videos for targeted prospects and customers with the click of a button from right within Salesforce. “We

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing. Cost: Free.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Vidyard

NOVEMBER 29, 2016

Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey. Integrating viewing data with marketing automation and CRM systems leads to deeper understanding of a viewer’s interest in making a purchase, but those integrations continue to lag.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Read more on How Virtual Event Marketing Benefits B2B Businesses. Event marketing also allows companies to inch closer to their business bottom-lines.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. Press Contact: Sandy Pell, Sr. Manager, Corporate Communications, Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

OCTOBER 31, 2016

The sales-and-marketing-focused OVP market is growing because more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects,” according to the report.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. Vidyard is an excellent fit for companies that want more than just a video repository but want to deploy and measure videos with specific integrations into CRM systems and MAPs,” Barber wrote.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Press Contact: Sandy Pell, Sr. Manager, Corporate Communications, Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vidyard

MARCH 24, 2016

But even with the effectiveness of video emerging, just 14 percent of companies leverage the full capability of advanced video engagement analytics to prioritize and convert prospects into customers, Demand Metric found. Social posts with video attract three times more inbound links than those without, according to Marketing Sherpa.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

But even with the effectiveness of video emerging, just 14 percent of companies leverage the full capability of advanced video engagement analytics to prioritize and convert prospects into customers, Demand Metric found. Social posts with video attract three times more inbound links than those without, according to Marketing Sherpa.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

NOVEMBER 29, 2016

Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey. Integrating viewing data with marketing automation and CRM systems leads to deeper understanding of a viewer’s interest in making a purchase, but those integrations continue to lag.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Vidyard

JULY 31, 2015

But as you expand your use of video across marketing programs; such as web, email marketing, content campaigns, demand gen, social, and events; something not-so-entertaining starts to happen. Ease and Intuitiveness of Video Content Management One thing YouTube does have going for it is simplicity. Your YouTube channel?

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Optinmonster

FEBRUARY 27, 2024

That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free. As an example, Slidebean used Reddit to share its blog in relevant communities and got in front of thousands of prospective customers. Form Abandonment addon to collect partial leads and follow up with prospects.

Marketing Automation Services 90

Marketing Automation Services Budget Programs Tools Work Management 90

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. “Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50