prospect 
Marketing Craftmanship
AUGUST 18, 2017
Fast-Forward to Marketing Automation: History Repeats Itself. Most marketers understand the evolution of Marketing Automation technology. The error of many companies using Marketing Automation? Can Marketing Automation Save Itself from Extinction?
Marketing Craftmanship
AUGUST 31, 2018
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises. Making a Prospective Client’s Short List. Senior management must make CRM discipline a priority.
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