Remove prospect

Biznology

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Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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What’s up with B2B Marketing in Argentina

Biznology

Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Ruth: Are there any prospecting data sources available now?