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The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Wrong. Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In The Marketing User. The CRM User. Wrong.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. Some marketers will fail.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation, Meet Customer Communication

B2B Marketing Unplugged

think marketers, as much as we are partly to blame, can also show the way to a more moderate and effective approach, and we need look no further than the marketing automation system in the corner.  I know, I know, most marketers are secretly terrified of their automation systems, but there is much to learn and little to fear and nobody will ask you a mathy question.

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. However, when it comes to digital marketing, more than 2 years (some would argue less) is perceived as being out-dated – the difference between “latest” and “legacy” – even if the stat still holds water.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

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How to Get Started with Social CRM

It's All About Revenue

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is. Want more advice on social CRM?

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized?  Minority owned? 

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The 157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined.

Got Dynamics? Why You Need Act-On, Too

Act-On

You probably know most of the reasons that it makes sense to take the time and trouble to align your marketing department with your sales department, but let’s take a look at some recent research. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts. Act-On Sales & Marketing Alignment Survey, 2015).

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  Andy Carlton is a leading expert in digital, Saas, and marketing technologies for over the past 20 years. He is in charge of building a vast channel network and creating a comprehensive partner ecosystem in the marketing automation space. Paul: How does this translate to the SMB market?  Is this out of reach for them?

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Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it?  By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. Add Prospective Customers and Share Their Content with Your Network. This is especially important to do if your lead is publishing original content on LinkedIn. Remember though, when you invite your prospect, always send them a tailored request to connect.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). So marketing automation vendors are understandably eager to support it in their systems.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. But Microsoft’s announcement suggests it is primarily interested in using LinkedIn’s data for other purposes, such as enhancing the effectiveness of Office and CRM users by showing information about their contacts and potential contacts.

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. However, when it comes to digital marketing, more than 2 years (some would argue less) is perceived as being out-dated – the difference between “latest” and “legacy” – even if the stat still holds water.

Stats 17

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. To reach that market, the company had to build its own version of “data management platform” (DMP) systems that manage lists of known entities, recognizes them when they appear on an external Web site, and delivers them an appropriate advertisement. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive. Manager, Inbound Marketing, Marketo.

Marketing Automation: What it is and How to Know if Your Firm Needs it

Hinge Marketing

What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording. Marketing Programs.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. You can also serve different ads (or adjust bids) based on whether an individual is an early, mid or late stage prospect, or even an existing customer.

How to Win at LinkedIn Sponsored Updates

Modern B2B Marketing

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors?

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. It represents 19.4% of LinkedIn’s total revenue.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Finding the right marketing automation (MA) platform for your company can be a daunting task. This means that picking the right automation vendor is a lot harder than choosing a flavor of ice cream at Baskin-Robbins. General Lists of Marketing Automation Vendors Within my network, I’m known as an MA fan, so I often get drawn into discussions on the topic.

Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing.

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

What’s needed to fully exploit this resource is technology that automates the end-to-end process of assembling the information, identifying opportunities, and delivering the results to sales and marketing systems. It uses these patterns to identify the best current prospects for each outcome, and makes the lists available to marketing systems or sales people.

3 Sales Prospecting Tools You Can’t Live Without

Sales Prospecting Perspectives

There’s such a wide array of prospecting tools available for inside sales teams, but I have narrowed down my top three must haves: 1. A CRM System with Standardized Best Practices – By now, most companies have some kind of CRM system in place to manage all accounts, contacts, pipeline, etc. Aside from the obvious benefits of a CRM system, the most important aspect of a CRM system is that your company’s business objectives and methodologies are aligned with the tool. Linkedin is a great resource, as well as Netprospex. 3.

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Marketing Automation: How to Choose the Right Software for Your Firm

Hinge Marketing

If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. With so many marketing automation software solutions available, all with different capabilities and price points, it can be a daunting task to figure out which one is best for your firm.

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. Well, maybe a little.)

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing.

Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

These words of wisdom were spoken by Walt Disney who took his own advice and began building a world out of imagination—Disneyland—in 1955 with only 20 attractions.  I think Disney’s advice rings true today for those considering marketing automation.  From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. recurring theme is that you need to really understand the prospect. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Another company wanted to automate this. ROI Calculations.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.