Customer Experience Matrix
NOVEMBER 14, 2016
The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.)
Customer Experience Matrix
JUNE 13, 2016
billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.
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Customer Experience Matrix
JANUARY 25, 2012
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.
Customer Experience Matrix
JULY 3, 2013
It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). The system automatically looks at the demographic, activity, and CRM data to build a model formula and score the contact records.
Customer Experience Matrix
SEPTEMBER 13, 2012
When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. It can also check for whether a contact has opened an email or clicked on a link.
Customer Experience Matrix
SEPTEMBER 10, 2015
The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The addition of individual-level targeting puts Demandbase on a more even plane with LinkedIn , which of course already sells advertising to its own huge database of more than 350 million profiles.
Customer Experience Matrix
JANUARY 22, 2014
nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. There is no synchronization to any external CRM system since Salesformics includes its own.
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