LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.
LeadSloth
SEPTEMBER 8, 2010
Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?
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LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.
LeadSloth
AUGUST 4, 2009
Lead Source Measurement Needs Improvement. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). How would you use this lead source tracking tool? Tracking where a visitor comes from is not a new technique.
LeadSloth
MARCH 22, 2009
In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).
LeadSloth
FEBRUARY 10, 2010
This is the flawed but still-important number of inquiries (raw leads), plus the number of qualified leads. You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile. If yes, you have a qualified lead. Revenue Metrics. Revenue Metrics. Process Metrics. Process Metrics.
LeadSloth
AUGUST 26, 2010
Lead Intelligence. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. Lead Intelligence. Pardot’s Social Insight is focused on Lead Intelligence. And because it’s synced with the CRM, all this info is also available to the sales people.
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