Vidyard

MARCH 1, 2018

Downloads Are Only a Fraction of the Picture Our typical eBook process is probably very similar to yours. You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour.

Video Marketing 65

Video Marketing Marketing Automation Services Lead Ranking Lead Scoring 65

Vidyard

MAY 5, 2016

That is changing as vendors get stronger and technology simplifies processes. There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

“Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. That is changing as vendors get stronger and technology simplifies processes. “There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

That is changing as vendors get stronger and technology simplifies processes. There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

JUNE 3, 2013

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. When you combine Jill’s expert understanding of marketing automation with sales you get a powerful combination. Enjoy and stay tuned to more from Jill!

ROI 51

ROI Video Marketing Thought Leadership Lead Ranking 51

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Streak is a Gmail-based CRM and business management app that works directly in Gmail. We all do, really.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

JANUARY 11, 2016

But we still have to market to these potential customers, and we think video is an excellent way to do that. In fact, we are in the process of building a video room in our offices in order to spend the resources and time needed to build out our video library. Video is the medium that really makes our most valuable leads tick.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

MAY 10, 2016

Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process. However, that role is changing rapidly, and so are the metrics that marketers use to judge themselves. Michael explained it this way: “I think moving away from leads towards accounts is smart.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Video conveys emotion much better than the written word, and the human brain processes it 60,000 times faster than text, according to the report.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Video conveys emotion much better than the written word, and the human brain processes it 60,000 times faster than text, according to the report.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Streak is a Gmail-based CRM and business management app that works directly in Gmail. We all do, really.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Vidyard

DECEMBER 9, 2015

But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Have you heard?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

OCTOBER 3, 2018

Restricted: Control who views and shares Full of juicy data: Use viewing data to score leads and accounts There is no coding required. Marketers can ensure prospects are only shown videos that lead them down the customer journey. Score leads: Set scoring rules based on viewers’ interest in a particular feature or product.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 3, 2018

Restricted: Control who views and shares Full of juicy data: Use viewing data to score leads and accounts There is no coding required. Marketers can ensure prospects are only shown videos that lead them down the customer journey. Score leads: Set scoring rules based on viewers’ interest in a particular feature or product.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

SEPTEMBER 8, 2014

This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. What I was not ready for was the myriad ways I could track a lead’s behavior.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Vidyard

JANUARY 8, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. What is Lead Scoring?

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

AUGUST 18, 2014

As an example, if you’re in the business of marketing automation platforms, your video topic list might look like this: As a rule of thumb, if it makes a good blog post, you could probably turn it into an informative short video (or make a video component to add to a blog post!). lead generation, brand awareness, etc.).

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

JANUARY 8, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. What is Lead Scoring? Get the Guide 1.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends 2.2.1 Flight Centre Travel Group Modernizes its Sales Process 3. Innovators Leading the Charge With Video Trends 3.2.1 Innovators Leading the Charge With Video Trends 3.2.1 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

FEBRUARY 25, 2015

A CRM system, or a way of tracking your closed deals. You can get away with manually searching through your lead database to complete the last step of this, but having a CRM that integrates with your Marketing Automation platform makes this as easy as one click.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

MARCH 23, 2019

These days, SDRs do a lot more than simply“smiling and dialing” (and emailing) 10 hours a day hoping to bring in a few more leads. The real power in this new tech stack is its focus on both automation and personalization, two forces that have traditionally been at odds with each other in the worlds of sales and marketing.

B2B Sales 119

B2B Sales B2B Marketing Automation Services Outreach 119

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends 2.2.1 Flight Centre Travel Group Modernizes its Sales Process 3. Innovators Leading the Charge With Video Trends 3.2.1 Innovators Leading the Charge With Video Trends 3.2.1 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? By building a WordPress video landing page on your site (or using any CMS for that matter), you’re ensuring that visitors get a clear idea of your brand from first glance and making the chances of driving a lead or sale much higher. That’s where video landing pages come in.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

JANUARY 19, 2016

Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Depending on its capabilities, you may be able to reconfigure your CRM/marketing automation suite to perform some ABM tasks, like tracking account-level metrics and creating new opportunities. Don’t do that.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

Vidyard

JUNE 4, 2014

Demando Demando (your director of lead generation), is a wizard when it comes to developing a strong revenue engine within your marketing automation platform. To take on your own Demando, you’re looking for someone who understands buyer behaviour, marketing strategy, the sales process, and the technology landscape.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51