Tony Zambito

Remove CRM Remove Lead Remove Marketing Automation Remove Process
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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

The advent of CRM, Sales Automation, and Marketing Automation has produced voluminous data. It is a mapping of all the internal processes taking place with a view of buyers having internal interactions with an organization. With a high degree of independence to make high-stake buying decisions.

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Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

  Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences. 

Design 100
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Macro Trends Transforming the Buyer Experience

Tony Zambito

Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.    Increasing the span of engagement and assessment that buyers and marketers intersect at. 

Trends 100
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The Four Elements of Buyer Experience Ecosystem Thinking

Tony Zambito

  An important attribute that B2B CEO’s will need to possess to lead organizations in Buyer Experience Innovation is ecosystem thinking.    The complexities presented by B2B markets and environments make this type of thinking all the more necessary. 

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What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

  We’ve become fairly adept at implementing various forms of enterprise CRM software that allows us to “slice and dice” the numbers for just about any perspective we are seeking.  Buyer behaviors, processes, perceptions, and attitudes change rapidly in the digital age of the modern business world. 

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Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   Adapt Strategies to Your Market.