CRM Lead Marketing Automation Process 
Tomorrow People
MARCH 13, 2018
The hard results of pull-through and lead generation. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. Lead nurturing and scoring. Marketing automation. Account-based marketing. Customer relationship management (CRM).
Tomorrow People
MAY 24, 2022
As a marketer, the post-launch stage is your opportunity to address these concerns. This is especially important in a B2B context because the buying process requires a higher level of psychological involvement from not one, but multiple decision-makers. Revenue and market share. Competitive win rate. Number of product trials.
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