KoMarketing Associates

JANUARY 19, 2022

Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. Michelle Smith, Director of Marketing & Communications at BARR Advisory. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

MAY 9, 2017

Unlike legacy personalization tools, newer solutions are designed for marketers to use, without the need for IT resources and long, expensive development cycles. If your marketing team is using a marketing automation system, they already have the skills needed to incorporate and manage a personalization solution and strategy.”.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

OCTOBER 20, 2013

An average of 2% of leads close into customers. The average marketer spends $56,000/year to maintain their database @Peter_Gracey #mpb2b. 57% B2B buyers process before contacting a salesperson. 57% B2B buyers process before contacting a salesperson. On Broader B2B Marketing Tactics. Keywords alone are bad odds.

B2B Marketing 120

B2B Marketing B2B Search Engine Marketing Wikipedia 120

KoMarketing Associates

APRIL 27, 2017

At companies where sales and marketing teams work well together, the win rate is +26 percent and the sales cycle is reduced by 18 percent compared to those that do not work well together. Marketing Automation and Sales Alignment. In comparison, only 22 percent of companies with a MAP and no CRM or SLA integration said the same.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead SMB Work Management 120