Remove prospect

Chris Koch

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We need an app for that

Chris Koch

Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. Lead nurturing. The system needs to be interactive with both prospects and salespeople so that they can rate and comment on the content.

article thumbnail

We need an app for that

Chris Koch

Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. Lead nurturing. The system needs to be interactive with both prospects and salespeople so that they can rate and comment on the content.