Anything Goes Marketing

MAY 26, 2007

Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 18, 2009

This may include CRM and marketing automation administrators, analyst that pull together the key sales and marketing metrics and key personnel who prepare sales collateral While there are some place kickers that stand out, it's typically the ones that screw up that everyone remembers (Steve Christie "wide right" ring a bell?).

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

APRIL 5, 2009

These types of campaigns can be triggered by: -Sales reps entering leads into a nurturing program via a trigger in your Customer Relationship Management (CRM) database. Many CRMs are fully integrated with a marketing automation platform which easily allows for these types of campaigns. Lead Rating not being high enough.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. This does a few things.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. Don't Bother with Sales Training or CRM Until You Face the Facts: I really enjoyed Michael Webb's post over at Six Sigma Selling.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

FEBRUARY 21, 2009

The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. The autoresponder should encourage the email recipient to contact the sales rep if they have any questions.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100