How to Score Your Leads So Sales Works the Hottest Prospects
FEBRUARY 8, 2012
The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. Decide if Your Business Needs Lead Scoring. Maybe not.
Lead Generation Check list – Part 5: Treat your marketing database as a valued asset
B2B Lead Generation Blog
OCTOBER 8, 2009
This is the fifth installment in an eight-part series, the ‘Lead Generation Checklist.’ The goal of this series is to provide a checklist that will help organizations optimize their lead generation process. Treat your marketing marketing database as a valued asset. For this reason, I believe many readers will be tempted to skip reading but I cannot overstate the importance of your marketing database asset. I've believe the quality the marketing database can influence your lead generation or nurturing program’s success by a factor of 50 percent.