Customer Experience Matrix

JUNE 2, 2009

CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. These can be loaded into sales and CRM systems to make them easily accessible. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible. Sales access. Upgraded reporting.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JULY 27, 2009

The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. This is major progress, and a capability that I haven’t yet seen from other demand generation or CRM vendors. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Online Marketing Institute

MARCH 13, 2011

Getting to The Right Person: Jigsaw Knowing what companies have been to your site is great, but then trying to get to the right person becomes the challenge. This is where JigSaw comes in. What really sets JigSaw apart is the type of contacts that are in the Database (which happens to be MySQL ). b2bmarketing

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

JULY 31, 2009

This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. We do have a partnering arrangement with Jigsaw, which may lead people to think that we are primarily for prospecting but that is not true.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . Also, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter to learn inbound markeitng and demand generation best practices.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48