Adobe Experience Cloud Blog

APRIL 21, 2010

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think? How will this acquisition affect your B2B marketing and sales efforts?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Martech

OCTOBER 4, 2021

The question it prompts for me is this: Are vendors adding CDPs to their platforms just to add perceived value to their offerings, or is the true value of a CDP realized in the context of a platform rather than as a standalone solution? Brearton shared that CabinetM did replace their CRM during this time period. Read more here.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Lead Liaison

APRIL 6, 2021

As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints. Not yet a client? Schedule a demo here!

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Smashmouth Marketing

AUGUST 18, 2010

I get asked the following question a lot when I’m on the road, be it from clients or prospects or from folks I’m chatting with during industry networking events: “How do you get the most out of your appointment setting team?” ” That's the $64,000 question.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Customer Experience Matrix

JULY 27, 2009

In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. So much for the rear view mirror. me-too products. external data.

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Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120