Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So The following year, DXP Acquia absorbed AgilOne. Why we care.
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