Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), — See how real time data enrichment makes lead generation easier and more effective. Hello, all, and here’s to a promising 2017!

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Customer Experience Matrix

MAY 19, 2010

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. ABR is still a bit rough around the edges.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. Silverpop made it easier to add social media handles to lead records so these could be used to send messages. Could this lead vendors to compete on other grounds entirely? Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. But once that happens, the new Genius feature will let them manage all further interactions with the same tools and processes as leads from any other source.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Online Marketing Institute

MARCH 13, 2011

The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. There is also the ability to do some basic lead scoring from within the interface. This is where JigSaw comes in.

Startups 40

Startups Leadlander Jigsaw Tools 40

Adobe Experience Cloud Blog

JUNE 23, 2010

Chatter is more than a social media tool – it’s a social CRM tool. Other CRM systems give you information about a prospect or customer, but you don’t see the ‘how’ or ‘why’ of that information. Essentially, other CRMs are missing the relationship part of CRM. 7% of leads/contacts in your system are duplicates.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. So much for the rear view mirror. me-too products. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JUNE 9, 2009

  Marketing tried to help buy scoring leads and only passing the ones that met certain criteria, but this still meant a heavy burden for sales, who had to look through pages of online data for the leads that were given to them. Sales is notified when leads visit your site. Email templates are kept in the CRM.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. It was easy for the VP of Sales to see my results via a dashboard in the CRM system.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 11, 2012

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. We need to get this campaign out” or “we have to generate MORE leads this month”!

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Belkins

DECEMBER 6, 2020

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Let’s say your marketing department supplies you with fresh qualified leads regularly. However, not even 20% make it to sales qualified leads. Count your leads. You can’t use one set of metrics without the other.

Sales Qualified Leads 75

Sales Qualified Leads Top of Funnel Ideal Customer Profiles Jigsaw 75

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Kapost

OCTOBER 31, 2016

1) Customer Relationship Management (CRM). A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Technology is a crucial part of modern B2B marketing – but tools alone won’t generate visitors, leads or customers.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. I think, Matt, I think I quoted you in my books saying, “Salespeople don’t close leads, they close accounts,” or something to that effect. ” To Engagio, to Demandbase.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Leadspace

NOVEMBER 20, 2019

So in 2010, Salesforce purchased Jigsaw, a tool widely used by sellers, as a way to democratize contact data. At one point, salespeople relied on casting a wide net with the hopes of catching leads. This will increase the odds of your salespeople making contact with actual leads. . For a time, it was the go-to tool. .

Work Management 63

Work Management Jigsaw Marketing Management Lead Ranking 63