markempa

MARCH 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You will most certainly need their expertise in massaging and de-duping the data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. The problem with this kind of mindset is that more leads does not equal more deals. You also have to get the lead at the right time.

Sales Management 48

Sales Management Paid Content Inbound Marketing Lead Scoring 48

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40