Adobe Experience Cloud Blog

APRIL 21, 2010

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think? How will this acquisition affect your B2B marketing and sales efforts?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 27, 2009

Typically, such tracking requires a landing page built in the demand generation system or a tracking script embedded in the regular site pages.) The Genius link can either point to a landing page created by the salesperson or marketer in Genius or pass the visitor directly to the existing Web page.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Then identify which content on your site you want to rank for each of these pages. Optimize these pages for the terms you identified. (Yes, It will give you pages for your Pay-Per-Click Campaigns. Landing Page Optimization.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

DECEMBER 29, 2009

The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity. The conditional nodes can check for several specific conditions, such as email responses, Web page visits, CRM lead status, data values and lead scores.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Kapost

OCTOBER 31, 2016

1) Customer Relationship Management (CRM). A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Small changes can yield dramatic results, from switching out blog post titles to changing the Hero image on a landing page.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48