interactive 
Customer Experience Matrix
JUNE 2, 2009
Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible.
Adobe Experience Cloud Blog
JUNE 27, 2010
The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. One very vital element of social CRM is social selling, which leverages Web 2.0
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.
Customer Experience Matrix
JANUARY 5, 2010
Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible. Sales access. Upgraded reporting.
Customer Experience Matrix
JANUARY 7, 2010
On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. Other automated systems would can select and deliver the correct content during each interaction.
Customer Experience Matrix
JUNE 9, 2009
Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. I had a personal demonstration last week (are you impressed?),
Customer Experience Matrix
JULY 27, 2009
In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history.
Expert insights. Personalized for you.
120 
Let's personalize your content