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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. billion acquisition of LinkedIn.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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True Social Selling

Adobe Experience Cloud Blog

  But then things changed, as buyers started to research their purchases online, preventing the sales rep from deciphering the buyer’s intention from their physical actions. Sales can view a list of all of their leads in their CRM. Email templates are kept in the CRM.    Social selling is the use of web 2.0

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

Every strategy is intentional, every purpose is measured. I think it doesn’t change the role of CRM, doesn’t change the role of some of the sales engagement tools like the Outreach and SalesLofts of the world. Heinz Marketing delivers measurable revenue results with our proprietary Predictable Pipeline Approach.