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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. InsideView. D&B Hoovers.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

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10 Best Account-Based Selling Tools

SalesIntel

Account-based selling necessitates extensive research about your prospects and rigorous planning. Hubspot is an inbound marketing and sales platform that assists businesses in changing the way they communicate with accounts to maximize interested and engaged prospects. InsideView. But it’s difficult. Get Started.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. This suite also offers CRM data-cleansing capabilities. That will still be important.”. The integration is in turn a challenge.