prospect 
Customer Experience Matrix
FEBRUARY 25, 2015
For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.
Customer Experience Matrix
JUNE 2, 2009
CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. InsideView is gaining the most attention for this at the moment. These can be loaded into sales and CRM systems to make them easily accessible.
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Customer Experience Matrix
AUGUST 29, 2013
This group includes InsideView , OneSource , SalesLoft and LeadSpace. But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. It will feed the results back to the client''s CRM or marketing automation, which themselves will highlight any changes.
Customer Experience Matrix
JANUARY 25, 2016
If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. No one will discard their CRM or marketing automation database and use the DataVision file instead. Clients can set up alerts based on signals and can acquire new names that are similar to their current customers.
Customer Experience Matrix
AUGUST 18, 2016
I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts.
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